How do you get people to notice you? Spend lots of money, as the otaku of Japan have discovered. Or is it that Japan has discovered the otaku? The Guardian tracks the trend, with this amazing statistic:
According to Nomura Research Institute, the otaku market is worth $2.6bn (£2bn).
and this marketing/philosophical insight
Some regard the otaku as a new driving force behind industrial innovation based on satisfying consumers’ aesthetic and emotional needs rather than their desire for status.