Manga-themed ad in Singapore

Posted on June 25, 2005 by Brigid Alverson

TODAYonline, a Singapore newspaper, reports on an ad aimed at young people that uses manga-style art. Two comments: I haven’t seen this at all in the U.S.—lots of merchandise, but no manga-themed advertising. You’d think it would be a natural for a place like Limited Too. The other is that this kind of thing always reminds me of the scene in “Hard Day’s Night” where the Beatles are introduced to the girl who is supposed to be the trend setter, and they mock her. Ad agencies that try to co-opt youth culture are perpetually behind the hipness curve.

About Brigid Alverson

Brigid Alverson has been reading comics since she was 4. After earning an MFA in printmaking, she headed to New York to become a famous artist but ended up working with words instead of pictures, first as a book editor and later as a newspaper reporter. She started MangaBlog to keep track of her daughters’ reading habits and now covers manga, comics and graphic novels as a freelancer for School Library Journal, Publishers Weekly Comics Week, Comic Book Resources, the Barnes & Noble Sci-Fi & Fantasy Blog, and Robot 6. She also edits the Good Comics for Kids blog at School Library Journal. Now settled in the outskirts of Boston, Brigid is married to a physicist and has two daughters.
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