The blogs are still abuzz about the comment by 4Kids CEO Al Kahn that kids in the U.S. don’t read. (Audio of the panel discussion is available at MangaCast.)
David Taylor at Love Manga was wondering if anyone had statistics. Well, here’s a roundup of Bookscan numbers from 2005 that sheds some light:
As for adult books versus children’s titles, the latter category enjoyed the stronger growth in 2005. For the year, children’s books scanned 162.2 million units, and that represented a whopping 19.3% increase over the 136 million counted in the prior corresponding 52-week year. Adult-book sales in the U.S. tallied 480.7 million scans in 2005, up 7.6% from the 446.8 million copies shifted in 2004.
In other words, growth in children’s books was close to 20 percent in 2005. Also notable is the fact that the best selling title of the year was Harry Potter and the Half-Blood Prince. I suggest Mr. Kahn attend one of the midnight release parties for the Potter books; he’d learn a thing or two about kids and reading.
Last week I read to a class of second-graders as part of my city’s Community Reading Day. When I asked them if they liked to read, every kid had a tremendous response, and they all had to tell me their favorites: Junie B. Jones, Polk Street Kids, Horrible Harry. And when I brought out a handful of all-ages manga, they went nuts. Yes, they watch anime on TV, but they also read the books. This week I’m teaching a class of 8th graders in the middle school, as part of their Writer’s Week. One girl is a Rurouni Kenshin fan. Imagine, a 13-year-old reading about Meiji-era Japan!
While Kahn’s comment is both offensive and incorrect, I’m not sure why anybody is listening to him. He’s very upfront about the fact that his main interest is in making lots of money on licensing and merchandising. He’s not a publisher or editor; he’s a salesman whose products happen to intersect with manga from time to time. In fact, the biggest manga “problem” Kahn has is that people who read manga, like my kids, notice when he eviscerates the anime that follow.
And really, he may not be such a bad guy. He’s just not in the book business, so he doesn’t get what makes the rest of us tick.