According to ActiveAnime.com, VIZ is teaming up with Copyright Promotions Licensing Group, Ltd. (CPLG), an English company, to form VIZ Media B.V., which will, and I quote
generate new business opportunities and revenue streams by coordinating all aspects of brand development through a property’s lifecycle
A careful parsing of the press release reveals that they are planning to sell manga and anime in Europe—and, from the sound of that last bit, milk it for all it’s worth.