It was just a week or so ago that John Jakala and Simon Jones (NSFW) were tossing around ideas for Viz to promote its sports manga at actual sports events. Now Viz announces that Portland Trail Blazers basketball player Greg Oden will promote Takehiko Inoue’s basketball manga Slam Dunk; in return, Viz will donate manga to Oden’s kids’ charity, Oregon Mentors. Oh, and Oden will be at SDCC. Details below.
VIZ MEDIA TEAMS WITH NBA PORTLAND TRAIL BLAZERS STAR GREG ODEN TO INTRODUCE NEW MANGA SERIES – SLAM DUNK
Star Athlete At 2008 Comic-Con International
To Promote Riveting Basketball Manga Series
And Help Children Develop A Lifelong Love Of Reading
San Francisco, CA, July 14, 2008 – VIZ Media, LLC (VIZ Media), one of the entertainment industry’s most innovative and comprehensive publishing, animation and licensing companies, has teamed up with Portland Trail Blazers center Greg Oden to promote literacy. Oden will be featured in the campaign using SLAM DUNK, the exciting new basketball-themed manga (graphic novel) series to help promote the love of reading.
VIZ Media will donate copies of several of their popular manga titles including the highly anticipated SLAM DUNK manga series (rated T for Teens) to Greg Oden’s charity, Oregon Mentors. Oregon Mentors works to expand positive life opportunities for all young Oregonians by connecting them with caring mentors http://oregonmentors.org.
Oden, the 250-pound, 7-foot tall, national phenomenon who was picked No. 1 overall by the Portland Trail Blazers in the recent 2007 NBA draft, will also make a special in-person appearance in the VIZ Media Booth #4113 at the 2008 Comic-Con International, in San Diego, the nation’s largest comics convention, to celebrate the launch of the new manga series and raise awareness about this literacy campaign. Oden will appear in the VIZ Media booth on Sunday July 27 from 12:00-1:00pm to meet fans and sign autographs.
VIZ Media will also welcome two of the Los Angeles Laker Girls to San Diego Comic-Con for a special appearance in the booth in support of the release of SLAM DUNK, on Friday, July 25, from 12:00pm to 2:00 pm.
“I am very excited to team with VIZ Media to bring the basketball series SLAM DUNK to Oregon Mentors,” said Oden. “I know the positive impact that mentoring has on young people. I believe in its ability to help kids develop a love for reading. I am excited to be a part of this special campaign!”
Basketball. The court, the ball, the hoop. The hopes, the dreams, the sweat. It takes dedication and discipline to be the best, and Takehiko Inoue’s manga series introduces readers to the Shohoku High team that wants to be just that – the best. They have one last year to make their captain’s dream of reaching the finals come true – will they do it? Inoue’s legendary basketball manga is finally here. Inoue’s SLAM DUNK is one of Japan’s most successful manga series, selling more than 100 million copies to-date. It has catapulted the artist into the top ranks of Japanese manga artists and debuts across North America August 11. Each volume of SLAM DUNK will feature a profile of a NBA player, their stats and their signature on-court move, beginning with Volume 1 which features the Cleveland Cavaliers’ LeBron James and his signature move, the Slam Dunk as a bonus excerpt. Advance copies of SLAM DUNK will be available at the retail area of the VIZ Media booth at this years Comic-Con International.
“We are very excited to promote the use of the sport of basketball as a theme to help promote literacy and welcome Portland Trail Blazer Greg Oden who shares the goal to increase literacy,” says Liza Coppola, Sr. Vice President, Corporate Relations & Partnerships, VIZ Media. “This is a perfect fit for both the NBA and SLAM DUNK. SLAM DUNK is a basketball manga series that captures the essence and excitement of basketball and appeal to anyone who loves the game, Greg Oden embodies the spirit of SLAM DUNK – he has the passion, drive and is looked upon as a role model for many potential readers of the series. He is a natural bridge between kids who love the game of basketball and the one book that brings the true feel and spirit of the game to life between its pages.”
Takehiko Inoue is the creator of two other titles lauded by critics and fans alike. VAGABOND, which is currently published in North America by VIZ Media (rated M for Mature), is a fictional account of the life of legendary 17th century swordsman Miyamoto Musashi. REAL, which debuts July 15 (rated T+ for Older Teens), is a riveting manga series about wheelchair basketball. Inoue has drawn international acclaim for his realistic and dramatic visual style and he’s the recipient of numerous awards including the prestigious Tezuka Osamu Culture Award and the Media Arts Festival Award. A devoted fan of basketball, Inoue also did the character designs for the Playstation video game One On One and founded a scholarship to foster Japanese basketball talent.
Somehow I suspect the Laker Girl booth bunnies will have more impact on the average comics fanboy attending the con than Greg Oden will. Of course, any fanboys who are inveigled into picking up the manga by this marketing strategy may be rather disappointed. If my memories of the previous short-lived attempt (by the now-defunct Raijin Comics) to translate “Slam Dunk” are accurate, the high school team in the manga doesn’t have any cheerleaders at all, much less ones who look like the stars of a “Playboy Playmates get sporty” photo feature.
Where do we go to collect our consulting fees?
As a Portland boy, this is a…strange announcement. We just want Greg Oden to get healthy and be an awesome center for a team that has been needing one for a while.
That being said, this is one of the nicest guys you are going to meet, and it doesn’t suprise me…but let’s pretend that Greg Odin is anything more than he is (which is more than enough).
haha.. i love slum duck. it should be interesteing to see if the greatest sports manga will take off here.. since it’s not a ninja/goth/school romance centered story..
(well it has a bit a school romance thrown in but it’s not the only thing) i wish fans will read it. it’s a totally entertaining manga! and i’m a girl. funny alot of older fangirls i know, including those in their 30s who grew up in asia reading manga list slum dunk as their all time fav.. lol.