At Comics Worth Reading, Johanna Draper Carlson reports having trouble getting a copy of vol. 4 of Aria. What’s up with that? I asked Tokyopop marketing director Marco Pavia if he could shed some light, and here’s what he had to say:
As for Aria vol 4, it’s sold out mainly because orders came in much higher than projected — without boring you to tears, we usually print enough to fill projections with enough extra stock for re-orders; occasionally, actual orders come in much higher than projections, which is the case with Aria volume 4. It’s a little unusual, because by volume 4, the audience is usually established, so projections from accts are fairly accurate.
So when I thought a little harder about this, I realized that ADV had published vols. 1-3 of Aria and maybe that’s why the demand was higher for vol. 4—some old fans were picking up the series again. I asked the logical question—do they plan on another printing?—and here’s Marco’s response:
It all depends upon demand—we do monitor our inventory very closely. I’m sure you can understand that we have to be very careful in this economic climate.