PR: Tokyopop at SDCC

After a year of being fairly quiet, Tokyopop seems to be making a bit of a comeback. They have a booth at SDCC, a couple of panels, and some giveaways. Details after the cut.

TOKYOPOP San Diego Comic-Con Booth #2400

Mood swings, irritability, anxiety, and anti-social behavior are among the many symptoms associated with what we like to call Pre Con Syndrome, more commonly known as P.C.S. We know you’ve been suffering all year long waiting for the con of all cons to come along providing temporary relief for several days before the symptoms return. Through blood, sweat, and tears, we at TOKYOPOP have come up with the perfect 4-day treatment plan guaranteed to alleviate all symptoms of P.C.S. and to ensure maximum enjoyability.

The treatment plan consists of show exclusives, giveaways, as well as what we like to call…Get ready for it now…

Special Events!!!

To ensure maximum effectiveness, we encourage you to take part in as much of the treatment plan as possible!

Side effects may include strong body odor, insomnia, fits of unexplained excitement, and screaming.

Panels

See TOKYOPOP Staff on the following panels!

Thursday, 11:30 am – 12:30 pm, Room 6BCF
World of Warcraft: Epic Loot- Get your game on outside of Azeroth! Join a panel of Blizzard Entertainment decision makers along with their proud licensed partners for an all-out discussion/unveiling of World of Warcraft-inspired product awesomeness. Includes TOKYOPOP Marketing Manager Kasia Piekarz!

Saturday, 11:00 am – 12:00 pm, Room 24A
Women In Manga-Newsflash! Women read manga! We all know that teenage girls have been driving much of the manga boom, but did you know that women are making massive contributions to fandom, the industry, and beyond? Features TOKYOPOP Senior Editor Lillian Diaz-Przybyl!

Friday, 3:45 – 5:00 pm, Hall H
Can’t wait for next year’s Priest movie? Check out the star and director at the Legion and District 9 panel! Sony Pictures Entertainment: Legion and District 9- Sony Pictures Entertainment and Screen Gems introduce two great new movie projects exclusively to Comic-Con attendees!

TOKYOPOP Giveaways

Exclusive SDCC posters: Fruits Basket, TWO Domo Posters, Warcraft, How to Make a Manga with Princess Ai
-Fruits Basket DVDs and Fan Books
-Princess Ai: Roses & Tattoos sticker book
-Bizenghast: Falling into Fear sticker book
-First 25 people to buy a book each day get a free SDCC 2009 TOKYOPOP T-Shirt!!

Ongoing Booth Events

– Buy August releases in advance, including: D.N. Angel Vol. 12, Bizenghast Vol. 6, Trinity Blood Vol. 11, Tsubasa: Those with Wings Vol. 2, Phantom Dream Vol. 3, and more!
-Contribute to the Fruits Basket Scrapbook
-Color Me Domo
-Share your manga love for the TOKYOPOP SDCC 2009 video hosted by none other than Rui!
-Geek out with TOKYOPOP staff about your favorite manga, find new favorites, and make new friends!

In-Booth Events Schedule

Note the special rules for the Spin n’ Win Prize Giveaway!

Thursday:
· 10-11 am: Play Dai Hin Min
· 12 pm: Spin n’ Win Prize Giveaway*
· 3-4 pm: Play Dai Hin Min
· 4-6 pm: Spin N’ Win Prize Giveaway*

Friday:
· 10-11 am: Play Dai Hin Min
· 12 pm: Spin N’ Win Prize Giveaway*
· 3-4 pm: Play Dai Hin Min
· 4-6 pm: Princess Ai Karaoke
· 6 pm: Spin N’ Win Prize Giveaway*

Saturday:
· 10-11 am: Play Dai Hin Min
· 12 pm: Spin N’ Win Prize Giveaway*
· 2 pm: Pocky Contest Winner Announcement-150 entries, one lucky person will win $1,000! See the finalists now!
· 3-4 pm: Play Dai Hin Min
· 4-6 pm: Princess Ai Karaoke
· 6 pm: Spin N’ Win Prize Giveaway-including TOKYOPOP Skateboards!!!!!!*

Sunday:
· 10-11 am: Play Dai Hin Min
· 12 pm: Spin N’ Win Prize Giveaway
· 3-4 pm: Play Dai Hin Min

*Extra effort gets you extra spins! Any Joe Schmo gets one chance to spin, but if you show up with any of the below, you’ll get more chances to win!
1) Receipt from the SDCC 2009 TOKYOPOP Store
2) Cosplay
3) Contribution to the Fruits Basket Scrapbook
4) Completed Color Me Domo Postcard

Check out www.TOKYOPOP.com/SDCC2009 for photos, videos, and more!

Up-to-the minute updates at www.twitter.com/TOKYOPOP

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Comments

  1. I was just assigned two new series from Tokyopop after months and months of nothing but depressing news and slowed/halted releases of ongoing series. I think they’re pushing for a comeback indeed.

  2. Winning back fans is going to be very hard for them, and almost impossible to win me back. Every title of theirs i collected has been cancelled or put on long term hold.

    A slew of new releases just wont cut it for me, they need to focus on their older titles, getting them back up and running again.

    It’s also about time they got rid of Princess Ai, that’s what’s crippled TP. THey keep oon sinking more and more money into a dead franchise trying to revive it. It’s time they faced the facts that it was a good idea, but it fell flat and died. Cut their losses and move on.

    Though they’ll never do that, since they’re still clinging to the delusion that Princess Ai will be their saving grace and make them mega bucks

  3. They won me back completely when they announced they’d be continuing my favourite series, VB Rose (though I’m the sort to remain optimistic/hopeful even when things look impossibly bad). I know it can be easy to be skeptical after going though delayed or cancelled titles, but I really want to support Tokyopop and keep buying new and continuing series as long as they keep publishing ‘em. If some of the series I started reading never come back, I’ll be sad, but I’ll still be thankful I got to read part of those series at least. I’m not worried about series they’ve started/restarted lately being dropped again—I think Tokyopop has done what it needed to stabilize and narrow its focus, so hopefully from now on things will keep looking better!

  4. Winning back fans is going to be very hard for them, and almost impossible to win me back…A slew of new releases just wont cut it for me, they need to focus on their older titles, getting them back up and running again.

    TD, it’s clear that Tokyopop is struggling to stay alive. If titles aren’t selling well enough, it makes sense that they’d slow them down or put them on hold while they desperately push a slew of new releases to try and earn a little more capital for the company. If the new stuff sells, that increases the likelihood that they can afford to continue printing the older books that don’t sell as well. Tokyopop didn’t start “halting” series until the famous fall-out about a year ago, and before that, they published EVERYTHING to completion, no matter how crappily it sold, in order to respect the original material. What other companies did that, especially for as many years as Tokyopop did?

    I can see why halting the old and pushing the new may lose them some old customers, but if they want to survive as a company, that may be their only choice. I really don’t think they’d be halting old books unless they really, really had to, considering the history of the company.